Meta Search for hotels

Boost Direct Bookings with Meta Search Advertising

Meta search engines make it easy for price conscious guest to find the best price for what they want to book by comparing prices of various providers in one place with the option to instantly book the best offer.

Since meta search engines are getting more and more popular with travellers they can be considered not just a trend but an increasingly relevant distribution channel.
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Google Hotel Ads for small hotels

Advertise your lodging on Google Hotel Ads

Google Hotel Ads allows hoteliers to showcase their hotel via adverts across desktops, tablets, and mobile devices on Google. Guests actively seaching for accommodation on Google Search or Google Maps will be shown ads through which they can book directly with the hotel.

How can small hotels and B&Bs use Google Hotel Ads?
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mobile friendly booking engine

How to Drive Direct Bookings

Key to direct bookings is a powerful and easy to use booking engine on your web site which is clear fast and simple to use. The functionality of the system you choose will have a direct impact on your direct bookings. These are our tips to maximise your direct bookings:
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The benefits of working with OTAs

The benefits of working with OTAs

Competing with OTAs marketing power is expensive and increasingly difficult. Everybody loves direct bookings. However there are benefits to using OTAs as well.
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Optimize your OTA profiles to increase sales

Signing a distribution agreement with an OTA does not automatically lead to a substantial increase of sales. The number of bookings you generate on an OTA depends largely on how your listing ranks.
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Leverage the Benefits of a Channel Manager

A channel manger which automates processes and reduces the risk of double bookings is a major asset for a successful distribution strategy.

One of main benefits of a channel manger is pooled inventory. A hotel that does not use a channel manger needs to split their inventory between all booking channels they are using to avoid double bookings.READ MORE

Reviews and Online Reputation Mangement

Word of Mouth has always been one of the key success factors in the hospitality industry. Online Word of Mouth (eWOM) is an even more powerful marketing tool. We have heard from many new hosts that the first good review changed the game. The more reviews a lodging has, the more inclined potential guests will be to book.READ MORE