How do people decide what to buy or which services to use?
For their Global Trust in Advertising Survey reputable Nielsen Company surveyed more than 28,000 internet respondents in 56 countries. They found out that 92 percent of consumers around the world say they trust earned media, such as recommendations from friends and family, above all other forms of advertising. The second most trusted source of information are online consumer reviews.
70% of global consumers trust consumer opinions posted online.
Search for orientation is the main reason why review websites are booming. But review websites are not the only source of information. According to Lightspeed Research
54% of the online users look for reviews on company websites.
What does that mean for your business? Why should a guest stay at your lodging and not the one down the road? If they do not have a personal recommendation from a friend or family member they most likely rely on reviews the find on the internet. Thus, showing what other guests have said about you on your web site can increase your online bookings.
A brand new tool to send out personalised surveys and requests for guestbook comments is GuestReview. GuestReview offers an easy and simple way to enhance an existing or new website with a live guestbook and up-to-date reviews. It lets you track customer satisfaction to identify and fix issues before they become real problems. The service lets hosts send out personalised surveys with custom questions and easily publish selected reviews and guestbook entries to their web site.
GuestReview is now open for free testing. You can use GuestReview without any obligation and evaluate if the tool is right for you.